Tag: consumer data

Categories
All content Data Governance & Security Data Strategy Legal & Compliance Next Practice Strategy and Management

5 steps to supercharge the future of digital media

charge digital media

Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Data Protection Data Strategy Europe Germany Global Insight Latin America Netherlands Spain Strategy and Management USA

Think global, act . . . globally – unlocking what the global customer really thinks about data

global customer

Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Global Legal & Compliance Strategy and Management

Transparency & navigating the adtech ethics conundrum: what the future holds

adtech ethics article on charities being ethical

With disruption continuing in all areas of marketing, transparency is the key driver of this change – the industry must reinvent the advertising model around ethically driven business practices, says Ben Humphry. The problem is twofold: marketers question visability and viewability and complain they are in the dark about ad buying results (were they great or were they faked?); meanwhile consumers fear they are being commoditised via their data . . . so resort to ad-blocking. Trust is eroding on both sides. Thus, adtech ethics must shift from concern to action – here’s how.

This content is for Free membership members only.
Register
Already a member? Log in here