Category: Insight

Categories
Data Driven Channels Global Insight

Segmentation and the savvy shopper – demographic data is a start, but is it enough?

The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

MINT 2018, MINT – GDPR

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

MINT 2018, MINT – GDPR

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Global Insight Strategy and Management

Open banking impact: what marketers need to know

open banking impact , marketing via mobile article

From Prezzo to Jamie’s Italian – recently, many casual dining chains have fallen victim to tough trading conditions. These challenging times are also seeing the rise of open banking, which is good news for consumers who are now able to view their spending habits more easily and thus monitor their financial situation more carefully, cutting back on non-essentials – such as casual dining. This will have a knock-on affect on brands. Jamie Matthews brings a head-up for marketers on this issue, saying the open banking impact is impossible to ignore and may become far-reaching for brands. But here’s how they can react with positivity.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Insight Mobile

Mobile apps infographic – what do consumers think of apps & should your business get one?

mobile apps infographic retail apps

If you are wondering whether your business would benefit from an app, or if the one you already have is of value, take a look at the results of a survey into how they are viewed by consumers. This informative mobile apps infographic sheds light on usage, expenditure and more.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Global Insight Strategy and Management

Whet consumers’ appetites with on-pack promotions

on-pack promotions

Far from being dead in the water, new research shows that on-pack promotions can still captivate consumers. But the trick is to blend the wow factor with smart strategy – get the right promotion that goes beyond simply slashing prices, says Chris Baldwin. Here, he examines the evidence.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Management Global Insight Strategy and Management

Data strategy planning: roll with the punches and reveal what your data can do for you

data strategy planning , SDL article on the customer experience

Does the deluge of data sometimes make you feel like you are fighting for air? Box clever, says Tyler Greer, ensure your data strategy planning and the insights you are gathering are punching in the right direction: data that is correctly verified is thus good data – providing insights that guide our targeting; clearer understanding of audience behaviours that drive higher performance campaigns. Here’s how and why you should get the good data.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

This content is for Free membership members only.
Register
Already a member? Log in here