Author: Tyler Greer

Joining Exponential in 2012 as director of sales, Tyler Greer was tasked with launching the global in-stream video advertising solution in the region. He is now responsible for leading the company's regional sales strategy and ensuring an integrated sales approach across all of Exponential’s products. He also heads up Exponential’s global in-stream video advertising solution in Australia and New Zealand.

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Data Management Global Insight Strategy and Management

Data strategy planning: roll with the punches and reveal what your data can do for you

data strategy planning , SDL article on the customer experience

Does the deluge of data sometimes make you feel like you are fighting for air? Box clever, says Tyler Greer, ensure your data strategy planning and the insights you are gathering are punching in the right direction: data that is correctly verified is thus good data – providing insights that guide our targeting; clearer understanding of audience behaviours that drive higher performance campaigns. Here’s how and why you should get the good data.

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