Category: Insight

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Data Driven Channels Global Insight

Your marketing looks great! So why is your customer engagement poor?

customer engagement poor customer engagement life events

We all know that engagement is vital, so why are so many marketers rubbish at it? A recent report has found companies are still not sufficiently tailoring their communications to customers throughout the lifecycle and it is surprisingly common for global marketers to send un-personalised emails. In fact, fewer than a third of businesses have a ‘defined’ audience engagement capability for their email campaigns. So, is your customer engagement poor? Check out the report evidence and heed the solutions:

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Data Driven Channels Email Global Insight

Deliverability 101 – the importance of sender reputation

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Will the person you are emailing open your message? Will he or she click through? The answers depend entirely on trust; what faith the recipient has in you – it boils down simply to sender reputation. Here’s how to check yours stands up to scrutiny – and thus your email message makes it successfully through to your intended recipient.

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Global Insight Strategy and Management

Think less digital transformation, more digital optimisation

digital optimisation digital marketing barrier

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

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Europe Global Insight Strategy and Management UK

Balancing data and creativity: the key to marketing success

Is the culture of measurement killing creativity? How do marketers achieve a symbiotic relationship between two apparently opposing concepts – art and insight – combining a variety of skills to see campaigns through from start to finish? When it comes to balancing data and creativity, Rebecca Manville has some sound advice.

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Global Insight Strategy and Management

The 2nd wave of digital disruption for retail

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Retailers are facing another wave of disruption triggered by digital technologies. Find out which retailers are leading the way and why, if you haven’t already, you need to start including them in your plans.

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Americas Asia-Pacific Australia Europe Global Insight Japan MENA Strategy and Management UK USA Web Analytics

E-commerce conversions and device use – where are your customers coming from?

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Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.

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Global Insight Strategy and Management

Accelerate your business growth through a data-driven marketing strategy

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Take a look at your business and your data and draw up a list of your marketing strategy pros and cons, says Sonal Patil. Data-driven marketing and how you use it – strategically and actually – is vital to your business’s growth. She says, if used effectively, a data-driven marketing strategy can create a big advantage in the marketplace. But if you ignore your data, or use it badly, you can significantly harm your relationship with your customers.

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Americas Data Driven Channels Europe Global Insight Israel MENA UK USA

The tailored website: how to keep your online customers coming back again and again

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If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.

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Global Insight Strategy and Management

Cyber security and defending your data – how to promote your digital resilience

digital resilience cyber attack brand security

It might be a grim necessity and a tiresome back-office expense, but tackling cyber security by creating digital resilience should be viewed not as a cost, but as an investment, says Ray Rothrock. Don’t build a wall as defence against cyber attackers, he says – that can prevent growth. Build an army to display how well your brand is continuing to invest in security and can thus be trusted. Here’s how:

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Europe Global Insight Strategy and Management UK

Biggest digital marketing barrier ‘is still internal cultural resistance’

digital optimisation digital marketing barrier

Company ethos is holding back an effective digital strategy, new research from Acquia has shown. Half of the heads of digital polled claim they lack support from team members and those in other departments and 37% say even their own boards are adding to this digital marketing barrier. So how can they move on from the ‘old way of doing things’ to drive their businesses more effectively? Certainly, they need to jump on modern trends like personalisation and multi-channel marketing by learning about their website visitors – and they should keep content up to date so they can generate more engagement and thus more revenue. Sylvia Jensen has more detailed advice:

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