Philippa Donn is editor of the Data Protection Network and an associate at Opt-4 (opt-4.co.uk), where she advises clients on data protection issues, bringing day-to-day guidance on implementing data protection strategies to minimise risk to brand reputation. Philippa is an advocate of balancing best practice in compliance with commercial imperatives. Before joining Opt-4, she worked for nine years in compliance for two major UK data suppliers. Prior to that she spent 13 years in broadcast journalism.
MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.
It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.