Month: September 2017

Amazon-ian effects of retail innovation: ‘change is the only constant in the shopper sector’

Post author By Hugh Fletcher
Post date 12th September 2017

In today’s digital landscape, retail innovation is ever-present and it is clear that retailers failing to meet customers’ shifting habits and abiding love of e-commerce will not prosper. What vendors cannot do is refuse to transform in a world that is being disrupted by technology. Amazon is a leader in the retail sector and understands that you can’t sit still in an industry that is always changing to meet the customers’ demands. Hugh Fletcher takes a deeper look at Amazon’s achievements.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags Amazon, Amazon Echo, Amazon Prime, customer experience management, customer journey, e-commerce, e-retailing, Ocado, platform marketing, user experience

Data Driven Channels Europe Insight UK

Measuring the happiness factor: how brand loyalty stats stack up

Post author By Ben Pask
Post date 7th September 2017

Pharrell Williams sang about being Happy back in 2013 and topped the charts in 35 countries – and that’s an ‘earworm’ that marketers should take on board long-term, researcher Ben Pask says, since the customer’s pursuit of happiness can drive brand loyalty. So, are your loyalty stats reflecting lots of happy customers? If not, why not?

This content is for Free membership members only.
Register

Already a member? Log in here

Tags CRM, customer loyalty, data capture, marketing campaigns

Americas Asia-Pacific Europe Global Insight Latin America Strategy and Management UK

Societal marketing: awkward no more – ‘disability has never had it so good’

Post author By Mike Alhadeff
Post date 5th September 2017

societal marketing, inspirational marketing — Girl hand holding colourful balloons

Advertising with a social consciousness – putting human welfare above profits – has gathered momentum, with societal marketing becoming mainstream. Mike Alhadeff focuses on disability and how marketers have been displaying sensitivity and a conscience, especially since London 2012.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags advertising, Channel 4, content marketing, creative, creativity, London 2012, Olympic Games, Paralympic Games, TV advertising

Data Driven Channels Europe Global Insight Marketing Automation UK

Time-saving techniques for PPC advertising

Post author By Will Haswell
Post date 5th September 2017

Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags advertising, Bing Ads, cost per click, Google Adwords, Google Search, keywords, marketing automation, marketing campaigns, marketing strategy, paid ads, paid search, pay-per-click, Search engine marketing, search engine optimisation, SEO, targeting

Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

Post author By Olga Egorsheva
Post date 4th September 2017

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

This content is for Free membership members only.
Register

Already a member? Log in here

Tags AI, Artificial Intelligence, chatbots, content management, content marketing, customer service, data strategy, Four Seasons, IBM, machine learning, Netflix, personalisation, predictive analytics, Search engine marketing, search engine optimisation, SEO, targeting, user generated content, voice search

Americas Data Driven Channels Europe Global Insight UK USA

Real-time marketing can benefit your business – here’s how

Post author By Anthony Botibol
Post date 1st September 2017

Consumers demand immediacy – they want their chosen product/service promptly and they want brands to respond to their demands NOW! That means real-time marketing is essential. But how and when is it appropriate? Anthony Botibol has advice on speedy personal service.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags CRM, customer loyalty, marketing strategy, personalisation