Drayton Bird examines the front cover of a magazine from the National Trust. It looks beautiful but achieves little. So, what’s the problem? Drayton’s simple diagnosis holds an important lesson for all marketers, whatever their specialist medium.
Enjoy these timeless tips selected from the republished works of late copywriting great (and horror movie innovator) Herschell Gordon Lewis. If you enjoy these excerpts, don’t forget to download the free eBook!
Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication’s (and by extension, the reader’s).
Another gem from the Herschell Gordon Lewis collection. This time the late copywriting great explores the importance of not just sharing responsibility, but assuming responsibility. Don’t blame bad results on Department X!
With technology fast-evolving and consumer habits ever-changing, marketers must keep moving forward too. But are you keeping your thinking fresh? Here, we explore why the pressure to learn is also a huge opportunity.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.
Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.