Tag: influencer marketing

Mature companies: what data do you need and how do you get it?

Post author By Robert Howells
Post date 2nd October 2017

Marketing consultant Robert Howells presents the third and final part of his series of articles looking at data strategy and business goals. He has traced businesses from start-up (and discussed data quality being more valuable than quantity), through SMB (examining analytics and scale) and now looks at more established businesses – mature companies’ data and what they should being doing with it as a tactical asset.

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Tags ABM, account-based marketing, B2B marketing, CRM, customer experience, data analysis, data analytics, data integration, data security, data segmentation, data strategy, email, influencer marketing, marketing strategy, personas, programmatic advertising, social listening, telemarketng

Data Strategy Global Insight Strategy and Management

How to adjust your vision of new tech, data marketing and business growth

Post author By Minter Dial
Post date 20th September 2017

The arrival of the digital age has flummoxed many marketers – some of whom still call decade-old technology (such as smartphones) new tech. Three-quarters of the web’s sites are inactive, full of graveyard content, and there’s a deluge of data as yet unprocessed. Get with it and pick up the pace, says author Minter Dial; don’t let your business get left behind. Look to the future . . .

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, dark social, data management, email, influencer marketing, IoT, martech, smart devices, smartphones, social media, WhatsApp

Best practice Data Driven Channels Global

5 best ways to use social listening for your business

Post author By Lisa Michaels
Post date 30th August 2017

Social media listening can have a monumental effect on your business – garnering customer insights and improving engagement, building brand loyalty and, thereby, increasing revenue. Learn how and why to do it well:

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Tags AirBNB, brand advocates, branding, content marketing, customer engagement, customer experience, customer experience management, customer loyalty, data segmentation, hashtags, influencer marketing, keywords, marketing strategy, social media, user generated content

Americas Asia-Pacific Global Insight Strategy and Management

Field of dreams – sports marketing: sponsorship ‘ups the pace for smaller brands’

Post author By Ishveen Anand
Post date 29th August 2017

Whether B2B, B2C, Enterprise, SMB or a start-up, sports sponsorship is important to marketing strategy, says Ishveen Anand. Here, she explores how sponsorship has primarily been viewed as a channel reserved for the biggest brands with the biggest budgets – but she calls for a recount, showing how smaller brands can successfully take part in sports marketing.

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Tags Anheuser-Busch, brand advocates, Facebook, Google Adwords, influencer marketing, Nike, PepsiCo, social media, sponsorship, sports marketing, TV advertising, twitter

Data Driven Channels Europe Global Insight Marketing Automation

Marketing automation tools: leaders and rising stars

Post author By Daniel Wiglas
Post date 2nd August 2017
1 Comment on Marketing automation tools: leaders and rising stars

Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

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Tags AI, Big data, content management, content marketing, CRM, data analytics, data segmentation, email, influencer marketing, machine learning, marketing campaign, marketing cloud, mobile apps, personalisation, social media, web analytics

Best practice Data Driven Channels Europe Global UK

Empathy, advocacy and social media: the importance of listening

Post author By Luan Wise
Post date 9th June 2017
1 Comment on Empathy, advocacy and social media: the importance of listening

Award-winning author Luan Wise continues her series on social media and how businesses can leverage it for optimal effect. Here, she says marketers should learn to stand in their customers’ shoes in order to truly understand their target market to successfully win advocates for their brands through social media: it’s the importance of listening.

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Tags brand advocacy, brand advocates, branding, influencer marketing

Case Studies Global Strategy and Management

Growing global athleisure brands: 4 factors to consider

Post author By Sally Hooton
Post date 9th May 2017

Rapid growth of ‘athleisure’ as a fashion trend, not just a wellness sector, is showing no sign of abating, creating potential opportunities for brands to expand and grow athletic-wear and related products in international markets. But which regions are best to target? Research has prompted these four tips to help marketers with growing athleisure brands.

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Tags health and wellness, influencer marketing, millennials, social media

Asia-Pacific Best practice China Europe Global Strategy and Management UK

Finding a local voice – marketing to Chinese consumers

Post author By Sally Hooton
Post date 10th April 2017

Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.

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Tags china, digital marketing, influencer marketing, millennials, mobile, online shopping, smartphones, social media, VR