In the third part of this series, Andrew Seel, CEO, Qubist, examines how employee advocacy can successfully impact business performance. He also looks at how organisations can scale, track, measure and accurately report on the success of an employee advocacy programme for a long-term competitive advantage.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably?
In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.