Tag: email marketing

Effective email marketing – timing is everything to avoid GDPR unsubscribes

Post author By Sarah Taylor
Post date 13th April 2018

email targeting, GDPR unsubscribes — When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

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Tags customer data, customer engagement, data collection, data privacy, data protection, data retention, data security, email deliverability, email marketing, GDPR, legal and compliance, marketing campaigns, personalisation

Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

Post author By David Fowler
Post date 6th April 2018

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Tags Big data, customer data, data collection, data consent, data privacy, data security, email marketing, GDPR, legal and compliance

Data Driven Channels Email Global Insight

Five top email campaign opportunities and how to implement them

Post author By Guy Hanson
Post date 7th March 2018

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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Tags brand loyalty, creative, customer engagement, customer loyalty, data hygiene, discounts, email deliverability, email marketing, marketing campaigns, mobile marketing, personalisation, Promotions, TripAdvisor

CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Post author By Rob Meakin
Post date 27th February 2018

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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Tags Amazon, Amazon Prime, CRM, customer loyalty, customer relationship management, email marketing, mobile apps, online shopping, personalisation, social media

Best practice Data Driven Channels Email Europe Global UK

Raise revenues with ratings and reviews in your email marketing – leverage social proof

Post author By Mike Austin
Post date 20th February 2018

The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews:

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Tags consumer reviews, consumer trust, e-commerce, e-retailing, email marketing, influencer marketing, psychology, social proof

Best practice Data Management Global Strategy and Management

Dealing with international data: how to clean global databases

Post author By Anna Kayfitz
Post date 7th February 2018

A clear data hygiene strategy is vital if your business is operating on a global scale, says Anna Kayfitz – but it’s not an easy task to monitor and maintain international data and to standardise fields and formats. Here are her tried and tested tactics for optimising data management and keeping globalised data pristine.

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Tags Big data, CRM, data analysis, data hygiene, data quality, data segmentation, email marketing, personalisation

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & email: will the new regulation be the death of email marketing?

Post author By Darine Fayed
Post date 24th January 2018
2 Comments on GDPR & email: will the new regulation be the death of email marketing?

The incoming GDPR means the acquisition and use of personal data must be transparent and explicit. But how will that affect email marketing and what should email marketers do to stay within the law? Darine Fayed explains how the new data regulation will work and why GDPR & email will, actually, result in better quality communications going forward.

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Tags email marketing, GDPR, legal and compliance

Americas Best practice Data Driven Channels Email Europe Global UK USA

Email engagement metrics: reputation ‘key to mailbox provider checks’

Post author By Guy Hanson
Post date 17th August 2017

build your email list, email engagement metrics

Does your email arrive safely in the inbox – or end up in the spam filter? Mailbox providers deploy email engagement metrics to identify reputable senders – so marketers should take heed of subscriber complaints. Examine the email journey, advises Guy Hanson, and how emails are perceived by recipients, in order to successfully reach subscriber inboxes.

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Tags AOL, data hygiene, data quality, email deliverability, email list, email marketing, Gmail, Microsoft, reputation, spam, Yahoo

Case Studies Data Driven Channels Global

Lessons learned from Amazon Prime Day: making your customers feel valued

Post author By Sally Hooton
Post date 17th July 2017

Research shows that 57% of customers would spend more with brands that make them feel valued and that personal touch can be achieved by brands through events such as last week’s Amazon Prime Day, which treated Prime customers to exclusive deals and won loyalty and trust in return. Here are the lessons Amazon Prime Day has taught marketers of other brands:

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Tags Amazon Prime Day, brand loyalty, CRM, data analysis, e-commerce, email marketing, online retail, personalisation, reputation

Best practice Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Legal & Compliance Strategy and Management UK

The GDPR consent dilemma: is there an alternative?

Post author By Philippa Donn
Post date 13th July 2017
1 Comment on The GDPR consent dilemma: is there an alternative?

It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.

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Tags data management, data privacy, data protection, data strategy, direct mail, email marketing, GDPR