In the third part of this series, Andrew Seel, CEO, Qubist, examines how employee advocacy can successfully impact business performance. He also looks at how organisations can scale, track, measure and accurately report on the success of an employee advocacy programme for a long-term competitive advantage.
We live in an era when commercial success depends on a strong customer experience and high customer engagement throughout their user journey. And the best way to understand why customers engage with your business, why they convert at checkout or even why they leave your site is, simply, to ask them!
Your customers are more than numbers, accounts, carts or cookies – don’t forget that they are people! While technology helps you better understand what they are doing, actually reaching out and creating one-to-one relationships with those people breaks down barriers and delights your customers. So, find out how to deliver the optimal customer experience!
This paper is based on seven years of experience, hundreds of successful implementations and millions of customer interactions. Download it now! Your GMA has partnered with Demand Exchange and Medallia to discover how to:
- Add context to your analytics and increase conversion.
- Collect feedback across each touchpoint to understand roadblocks that prevent your sales completion.
- Use different feedback forms for different interactions.
- Expedite responses to feedback from your most valuable customers, to keep them engaged and moving towards conversion.
- Use feedback to boost your social media.
- Ask the right questions to learn why your customers aren’t checking out.
- Look for both quick wins and long-term big opportunities.
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