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[FREE WHITEPAPER] The importance of content in building your brand

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If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of will show you how to get it right.
content marketing

According to market research firm Advertiser Perceptions, brand marketers and agencies are now putting 20% of their digital budgets into brand content/influencers, more than they put into any other digital channel.

Of course, branding is everything related to your product or service. From concept of the product all the way through to execution and beyond. From the founder all the way through to the customer support and marketing team. Your brand is a constantly living and breathing entity building perceptions in all who encounter it.

But a key element is your content. Every word and image (still or moving) represents your identity. In this whitepaper from you will learn about:

• The different content marketing platforms and how best to use them
• The importance of content marketing strategy
• Brands who have got it right

– Download here – is part of New Statesman Media Group, whose goal is to analyse and explain the defining political, economic, cultural, technological and social issues of our time.

Through their network of Monitor sites and the New Statesman, they demonstrate how these issues converge and why they matter so much.

The New Statesman Media Group tells stories about how the world is changing for the people delivering that change, and are committed to truth-telling and journalistic excellence.


Image by Firmbee from Pixabay 

Mel Dixon
Author: Mel Dixon
Editor at Global Marketing Alliance

Editor and freelance writer wading his way through the world of data. One step at a time. Interested in data driven marketing insights supported by... data.

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