Copywriting great Drayton Bird recalls one of the finest talks on copywriting he's ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it's full of wit and wisdom which is just as relevant today - even if the mediums have evolved. Take away just one lesson and you're sure to benefit.
According to market research firm Advertiser Perceptions, brand marketers and agencies are now putting 20% of their digital budgets into brand content/influencers, more than they put into any other digital channel.
Of course, branding is everything related to your product or service. From concept of the product all the way through to execution and beyond. From the founder all the way through to the customer support and marketing team. Your brand is a constantly living and breathing entity building perceptions in all who encounter it.
But a key element is your content. Every word and image (still or moving) represents your identity. In this whitepaper from LeadMonitor.ai you will learn about:
• The different content marketing platforms and how best to use them
• The importance of content marketing strategy
• Brands who have got it right
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