Tag: world cup

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Global Insight Strategy and Management

5 branding lessons we can learn from the World Cup

branding lessons

Learn how to play the branding game, says Kubi Springer – empower your team with a strong strategy and the skills to implement it. Here are her key branding lessons to help you maximise your ROI and make your brand as exciting as a World Cup victory.

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Data Driven Channels Email Global Insight UK

World Cup 2018: how it has impacted email programme performance

email programme

Dreams of lifting the World Cup 2018 have been dashed for England fans . . . but the event has been a winner for the Football Association’s email programme, which recorded a hugely successful uplift. Guy Hanson charts how sentiment and outside influences affect email performance stats.

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