Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.