Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Copywriting straight-talker Drayton Bird explores what it means to build a strong brand. Forget the usual piffle you hear, the idea is actually very simple. If only it was easy to implement!
Do you ‘optimise’ more than you’d like to think? Are you a regular ‘utiliser’? Then it’s time to kick the habit, says the late great Herschell Gordon Lewis.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.