Spencer Kollas is a recognised industry leader in email deliverability and subscriber engagement. For more than 13 years, he has worked with the world’s foremost email marketers to help them connect with their customers and increase the return on investment (ROI) of their email marketing initiatives. As vice-president of Global Deliverability Services, Kollas is responsible for the product development and innovation road map of Cheetah Digital’s email deliverability services in more than 30 countries around the world. He works directly with Cheetah Digital’s clients to help them understand best practices around email delivery and how consumers in different regions worldwide approach and use the email marketing channel. He also works with internet service providers to understand the way their filtering systems work, in order to create valuable, strategic and tactical insights on how client messages can stay in their customers’ inboxes.
Will the person you are emailing open your message? Will he or she click through? The answers depend entirely on trust; what faith the recipient has in you – it boils down simply to sender reputation. Here’s how to check yours stands up to scrutiny – and thus your email message makes it successfully through to your intended recipient.