Month: April 2018

The pursuit of perfection: AI and modern marketing

Post author By Jim Bowes
Post date 10th April 2018

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Tags AI, Artificial Intelligence, beacon technology, chatbots, customer experience, customer experience management, data analytics, machine learning, mobile apps, personalisation, programmatic advertising, video marketing, wearables

Data Management Global Insight Strategy and Management

Data strategy planning: roll with the punches and reveal what your data can do for you

Post author By Tyler Greer
Post date 9th April 2018

Does the deluge of data sometimes make you feel like you are fighting for air? Box clever, says Tyler Greer, ensure your data strategy planning and the insights you are gathering are punching in the right direction: data that is correctly verified is thus good data – providing insights that guide our targeting; clearer understanding of audience behaviours that drive higher performance campaigns. Here’s how and why you should get the good data.

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Tags Big data, data analysis, data driven marketing, data insight, data management, data marketing, data strategy, marketing campaigns

Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

Post author By David Fowler
Post date 6th April 2018

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Tags Big data, customer data, data collection, data consent, data privacy, data security, email marketing, GDPR, legal and compliance

Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

Post author By Rodric Bark
Post date 5th April 2018

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Tags data privacy, geo-location data, location marketing, mobile ads, mobile apps, mobile marketing

Africa Americas Asia-Pacific Australia Canada Europe Germany Global Insight Latin America MENA Philippines South Africa Strategy and Management UAE UK USA

What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

Best practice Data Driven Channels Global Mobile

Maximising mobile: how best to adapt your content for the rise of m-commerce

Post author By Olga Adamkiewicz
Post date 3rd April 2018

Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.

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Tags e-commerce, m-commerce, mobile, mobile apps, mobile marketing, mobile search, mobile technology, smart devices, smartphones