Social networks are constantly introducing new features – new avenues of communication – for brands to add to their social marketing strategy in order to engage with their followers. Learn how to unlock your Instagram Follower and Content data and grasp crucial insight through best use of this lesser-known analytics tool.
It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Do social media channels really impact on business growth? Oh yes, experts at the MINT Global conference in Amsterdam agreed last week – and if you’re not already engaged in ‘social listening’, start now.
Businesses need to ensure they have a clear understanding of their aims and objectives, their customers, the data they are collecting and the interactions customers have with their business. With all these elements in place, brands that operate in Singapore – the gateway to Asia – can begin to build truly effective data driven campaigns.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.
Is direct marketing a dinosaur or a viable and effective modern-day discipline able to measure well with later innovation – and what can today’s digital practitioners learn from those who still get results from traditional and classic methods of reaching their target market? Summit examines the roots of marketing best practice.
Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.
Keeping on top of the multitude of ways to connect shoppers with products they desire, and converting sales online, is keeping marketers and e-commerce chiefs busy. But so many baskets are abandoned – can behavioural science help unravel the mysteries? Check-out the nine key sales triggers.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.