Home / Data Driven Channels

How to drive more calls from paid search: infographic

By / Sally Hooton / In Insight /

How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.

mobile app article, paid search infographic

With mobile usage increasing, phone call leads are rising, too – and the majority of phone call enquiries are coming directly from paid search, UK-based call tracking and marketing analytics company MediaHawk reports, emphasising that it’s important for businesses to optimise this channel for telephone calls.

Mediahawk created this infographic to share their seven tips on how to drive even more calls – view the paid search infographic below.

Read also:

The path to purchase: marketers are still insecure about mobile

Crucial metrics to add to your SEO campaign

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!