If you are in the process of setting up a new website, think carefully about the domain name you aim to use. It’s the first thing your potential customer will see and should sum up concisely and accurately what your business is all about; so don’t try to be clever – be clear. These expert tips and an infographic explain how.
Marketers want to know that their investments in digital advertising are protected against fraud and ads appearing on illegal or inappropriate websites. JICWEBS’ chairman Richard Foan explains what steps towards ensuring online brand safety have been taken by the industry.
If employees think that marketing is a job done only in one department, the company is heading for trouble, says former Porsche MD Kevin Gaskell, who believes that everything the customer touches relates to marketing and needs to be done well. He says ‘inspired leaders’ recognise the importance of every single interaction and build that idea into the business.
When it came to customer data, instead of drinking from the fountain of knowledge, brewer and pub chain Marston’s was alarmed to be watching most of it trickling down the drain. The company realised it should get to know its customers and build a relationship with them. Here’s how they did it:
Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.
Consumers demand immediacy – they want their chosen product/service promptly and they want brands to respond to their demands NOW! That means real-time marketing is essential. But how and when is it appropriate? Anthony Botibol has advice on speedy personal service.
Correctly analysing customer data is part of modern marketing strategy. But understanding marketing data and viewing it clearly is not always achievable. Author Steve Wexler explains how to simplify the task.
Social media listening can have a monumental effect on your business – garnering customer insights and improving engagement, building brand loyalty and, thereby, increasing revenue. Learn how and why to do it well:
Nearly half of online ads served aren’t delivered to the audience that advertisers intended, with campaigns particularly struggling to target women. So what can marketers do to improve targeting and digital campaign accuracy?
Marketing personas characterise target users or potential customers and sum up all their key information – and segmenting a database by personas has been proven to increase uptake. Here’s how to create and leverage this sales and marketing tool for best effect.