Steve Wexler is co-author – with Jeffrey Shaffer and Andy Cotgreave – of ‘The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios’ (Wiley, 2017). He is also founder and principal of Data Revelations. He has worked with ADP, Gallup, Deloitte, Convergys, Consumer Reports, The Economist, ConEd, D&B, Marist, Tradeweb, Tiffany, McKinsey & Company and many other organisations to help them understand and visualise their data. Steve Wexler is a Tableau Zen Master, Iron Viz Champion, Tableau Training Partner and gives presentations and training classes. He is also a successful instructor in all areas of computer-based technology.
Correctly analysing customer data is part of modern marketing strategy. But understanding marketing data and viewing it clearly is not always achievable. Author Steve Wexler explains how to simplify the task.