Tag: e-commerce

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Online shop expertise shows how marketing could look ‘the day after tomorrow’

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Best practice Data Driven Channels Global

Innovating free delivery to win share of wallet

online marketing science, free delivery

Research shows that online shoppers often ditch their potential order if delivery charges seem too high – so can free delivery help win back those consumers? And how can smaller businesses afford to absorb the cost? Mark Bigley has some advice.

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Native advertising 2020 – 5 global futures for a format on the rise

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Global spending on native ads is predicted to hit $85.5bn a year within the next two years; it’s a format that is deemed to offer a more appealing and engaging user experience and is thus rapidly growing in popularity among marketers and brands – likely to overtake banner ads as the field leader in display advertising. Here’s a glimpse into tomorrow’s digital ad world and what the more creative, relevant and editorially compelling native advertising 2020 could add up to.

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Americas Best practice Europe Global Strategy and Management UK USA

Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?

holiday marketing strategy

It’s beginning to look a lot like Christmas, or rather Christmas shopping and the retail frenzy of Black Friday and Cyber Monday. Originating in the States immediately after Thanksgiving (which is on the third Thursday of November), it’s become a regular shopping event across the world, with brands knocking down prices to thwart competitors, and sharp-elbowed customers grabbing those deals fast. Sleep and you weep: in the past, some High Street shops have found they should’ve drafted in more staff and, online, surging traffic has caused some unprepared e-retail sites to wobble and crash; unforgivable errors that many customers don’t forget. How ready is your business and how stable your holiday marketing strategy?

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Data Driven Channels Europe Global Insight UK

Basket case – driving e-commerce from bland boredom to brand stardom

online spend , Buying online

How do brands driving e-commerce sales entice browsers and get their products ‘off the shelf’, given the vast array of competition and the mundane way many products are displayed in the sterile online shop environment? Behavioural science is the key for brands facing that problem, says Andrew Watts, and marketers and their brands should master that science in order to win sales. Here’s how it works:

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Amazon-ian effects of retail innovation: ‘change is the only constant in the shopper sector’

retail innovation

In today’s digital landscape, retail innovation is ever-present and it is clear that retailers failing to meet customers’ shifting habits and abiding love of e-commerce will not prosper. What vendors cannot do is refuse to transform in a world that is being disrupted by technology. Amazon is a leader in the retail sector and understands that you can’t sit still in an industry that is always changing to meet the customers’ demands. Hugh Fletcher takes a deeper look at Amazon’s achievements.

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Data Strategy Europe Insight Strategy and Management

On target: how to improve digital campaign accuracy

demographics, digital campaign accuracy

Nearly half of online ads served aren’t delivered to the audience that advertisers intended, with campaigns particularly struggling to target women. So what can marketers do to improve targeting and digital campaign accuracy?

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Best practice Data Driven Channels Global

SEO rules and standards: white hats, black hats – how to skyrocket or ruin your website

seo rules standards

SEO – Search Engine Optimisation – is one of the greatest tools that online marketing offers, but it can work for or against you. It all comes down to your knowledge of the SEO rules and standards that apply to all sites on the internet, even the best-known ones. Abide by these rules and watch your rankings soar – ignore them at your peril:

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Data Driven Channels Global Insight

How luxury brands are mastering social content

luxury brands social content

Luxury brands are mastering social content, using it as a powerful vehicle to drive brand awareness and consumer engagement. George Aliferis has studied the types of content and platforms used by brands such as Chanel and displays his results along this catwalk:

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Case Studies Data Driven Channels Global

Lessons learned from Amazon Prime Day: making your customers feel valued

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Research shows that 57% of customers would spend more with brands that make them feel valued and that personal touch can be achieved by brands through events such as last week’s Amazon Prime Day, which treated Prime customers to exclusive deals and won loyalty and trust in return. Here are the lessons Amazon Prime Day has taught marketers of other brands:

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