Do you ‘optimise’ more than you’d like to think? Are you a regular ‘utiliser’? Then it’s time to kick the habit, says the late great Herschell Gordon Lewis.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Rosser Reeves was an advertising titan from a dim and distant past. The late great Herschell Gordon Lewis reveals the timeless lesson all direct marketers should learn from him. (Note: this article is an excerpt from our eBook featuring a collection of Herschell’s works.)
Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?
Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.
Festive cheer might be hard to come by in the tourism industry this year. But some cities around the world are determined to make the most of a bad situation and celebrate Christmas responsibly – with the help of their industrious marketing departments.
To survive and thrive during this age of upheaval requires businesses to stay current and visible through a strong online presence.
Adam Benzecrit, Director at inflo.Ai, shares his insights on how to maximise the potential of online content, especially for smaller companies looking to grow their brand.
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of Killer Copy’ and discover how to create copy that sells even during the most challenging times.
But the international direct marketing community knew him better as the King of Killer Copy.
Herschell Gordon Lewis was a professor of English who made words his weapon of choice and taught marketers how to use them skilfully by ‘poking ’em directly so they wouldn’t forget ’em.’
Herschell published over thirty copywriting books including Hot Appeals or Burnt Offerings, Sales Letters That Sizzle, and Open Me Now.
For many years he wrote a monthly column called Copy Class for Direct Marketing International magazine (now the Global Marketing Alliance).
Killer Copy in a Crisis is an exclusive collection of Herschell’s articles published from 2008 – 2010.
Twelve years ago, Herschell was writing about the importance of innovative marketing in a financial crisis. Not this one, the last one.
The Foreword is written by one of the UK’s most well-known marketing experts, Drayton Bird.
David Ogilvy said of him “Drayton Bird knows more about direct marketing than anyone in the world”.
When asked if he’d like to contribute, Drayton kindly agreed by saying: ‘Herschell was a one-man oasis of wit in a desert of bores’
Killer Copy in a Crisis is must-read for anyone with the word marketing in their job title.