Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…
Social media platform TikTok has come to the fore as a means of bringing people together during these socially distant times. While the video sharing app might not be a suitable option for all businesses, content marketing specialist Ashley Lipman reveals the industries which are benefitting – and some of the best practice techniques they employ.
A new report reveals that only a third of marketers understand what successful content marketing looks like. Here we explore the reasons why and look at how marketers can prove – and improve – their content marketing ROI.
Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they’re doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.
Our new report with MeritDirect takes stock of the current state of data-driven marketing. Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape.
We discover the mood is optimistic. Organisations are continuing to increase their investment in data and continue to realise its potential as a key business driver.
“…We’re seeing data being leveraged in smarter, more innovative and responsible ways. The complex mix of technologies and techniques which are currently being utilised underlines the importance of integrated and holistic approaches to data…”
– Karie Burt Senior Vice President – International/Privacy MeritDirect
Our free B2B Data Insight Report explores how marketers are:
Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favourable outcomes.
Download the report by registering below.
Yuval Ben-Itzhak, CEO at Socialbakers, sums up the nature of the challenge and opportunity:
“For traditional organisations which have been around for years it’s a big change. It’s not just about the tech. Digital transformation is also about the people and the process – and how to convince people to do things differently while still seeing an increase in their performance.”
A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.
Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.
Josh Wardini takes a look at the key takeaways from 2018’s SEO trends. These include the continued growth of mobile search and the increasing popularity of voice-based and localised searching. All this has ramifications for the way content marketers produce copy… [Features mammoth SEO infographic!]
The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to better understand what’s working and what’s not, Dr Tom Wilson, CTO at CONCURED, argues that AI-powered analysis will provide the most accurate insights to ensure your content strategy remains on point.