Festive cheer might be hard to come by in the tourism industry this year. But some cities around the world are determined to make the most of a bad situation and celebrate Christmas responsibly – with the help of their industrious marketing departments.
The success and failures of last year’s Christmas advertising campaigns are now available for all to compare and here, Josh Krichefski takes a look back at which advertisers delivered some real crackers, what brands can learn from the winners and losers – and what they should put on next year’s Christmas list to ensure their festive advertising success.
Sweet and charming or cheesy and sickly – whatever your view of Valentine’s Day and the hype surrounding it, many businesses do well to leverage events marketing tactics and make the most of the first of the year’s gifting events. Valentines data shows what couples are likely to be spending their money on in 2018: