Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
Herschell Gordon Lewis tells the story of how he transformed a technical product description into something rather more attractive. He really grabbed this one by the lion’s mane!
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird – the most direct of direct marketers – deconstructs an advert from an investment company. Why was it so bad? Drayton explains in gruesome detail.
User experience (UX) is not just the domain of the design team. Creative marketers need to understand it too. Don’t worry, reading this article will help! In fact, the success of your work may depend on it…
Again we reach into the back catalogue of the late copywriting titan Herschell Gordon Lewis. This time he pulls apart the “expert” advice which fails to disguise its real agenda. Don’t make the same mistake!
Copywriting straight-talker Drayton Bird explores what it means to build a strong brand. Forget the usual piffle you hear, the idea is actually very simple. If only it was easy to implement!
It’s easy for marketers to lose sight of what really matters. Creative minds shoot off in all directions, while the plethora of platforms can distract as well as solve. The timeless wisdom of the late Herschell Gordon Lewis ensures you focus your energy where it matters most.
Drayton Bird recently read a guide to email marketing. He wasn’t impressed. In fact, he found it astonishingly bad. A dearth of examples, a torrent of vacuous claims and a scattering of irrelevant imagery. I’m sure you can do better!
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a “robo-journalist” filing 50 articles-a-week.