Category: UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

Post author By Sarah Taylor
Post date 13th April 2018

email targeting, GDPR unsubscribes — When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

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Tags customer data, customer engagement, data collection, data privacy, data protection, data retention, data security, email deliverability, email marketing, GDPR, legal and compliance, marketing campaigns, personalisation

Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

Post author By David Fowler
Post date 6th April 2018

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Tags Big data, customer data, data collection, data consent, data privacy, data security, email marketing, GDPR, legal and compliance

Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

Post author By Rodric Bark
Post date 5th April 2018

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Tags data privacy, geo-location data, location marketing, mobile ads, mobile apps, mobile marketing

Africa Americas Asia-Pacific Australia Canada Europe Germany Global Insight Latin America MENA Philippines South Africa Strategy and Management UAE UK USA

What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR – new data protection regulation is coming . . . are you sure you’re ready?

Post author By Ivanka Menken
Post date 28th March 2018

Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.

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Tags GDPR, legal and compliance

Data Management Europe Global Insight Strategy and Management UK

Analytics & ABM at scale: a new marketing approach – case study

Post author By Alex Wares
Post date 28th March 2018

ABM at scale – is it just smarter marketing or a whole new approach for B2B, leveraging marketing technology and the power of data to deliver real ROI? Alex Wares tells how to master intelligence-led marketing by taking ABM expertise out of the tech space.

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Tags ABM, account-based marketing, B2B, B2B marketing, customer data, marketing technology, predictive analytics, programmatic advertising

Best practice Data Driven Channels Europe Global UK

What you must do to your website to generate B2B sales leads – part 3

Post author By Bob Dearsley
Post date 27th March 2018

Bob Dearsley has been examining website optimisation and how marketers should be addressing website messaging, design and structure, in order to build an e-visitor’s trust and encourage engagement. In this third and final part of the article series, he tells how to track engagement on your website to inform decisions and thus successfully generate B2B sales leads.

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Tags B2B, B2B marketing, customer experience, customer experience management, e-commerce, website analytics, website design

CRM Data Driven Channels Europe Global Insight UK

Examining shopper habits, from promotion to devotion – using on-pack promotion to drive loyalty

Post author By Joanne Kimber
Post date 23rd March 2018

A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.

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Tags CRM, customer loyalty, e-commerce, e-retailing, online retail, Promotions, retail

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

Into the future alongside GDPR – opportunities as well as challenges for online marketers

Post author By Jon Martin
Post date 21st March 2018

Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.

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Tags GDPR, legal and compliance