Alex Wares cut his teeth in the ‘wild west’ of SEO (back when it was a really big deal when Google let us bid on keywords). He was at the helm of digital agency Mediarun for eight years, building a business tailored to client needs and pains, rather than technological gimmicks.
Keen to bring the possibilities of new technologies to bear for more sophisticated B2B marketing, he now intends to do the same thing again at Transmission.
In his spare time, he enjoys taking a slow approach to long distance travel (he’s done London to Beijing by train and Mexico City to Tierra del Fuego by road), inflicting grievous bodily harm on others for charity (though he calls it ‘white collar boxing’) and spending time with his family and their dog (but mostly the dog).
ABM at scale – is it just smarter marketing or a whole new approach for B2B, leveraging marketing technology and the power of data to deliver real ROI? Alex Wares tells how to master intelligence-led marketing by taking ABM expertise out of the tech space.