Category: Europe

The tailored website: how to keep your online customers coming back again and again

Post author By Yaron Morgenstern
Post date 2nd May 2018

If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.

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Tags customer experience management, e-commerce, marketing campaigns, personalisation

Europe Global Insight Strategy and Management UK

Biggest digital marketing barrier ‘is still internal cultural resistance’

Post author By Sylvia Jensen
Post date 25th April 2018

digital optimisation digital marketing barrier

Company ethos is holding back an effective digital strategy, new research from Acquia has shown. Half of the heads of digital polled claim they lack support from team members and those in other departments and 37% say even their own boards are adding to this digital marketing barrier. So how can they move on from the ‘old way of doing things’ to drive their businesses more effectively? Certainly, they need to jump on modern trends like personalisation and multi-channel marketing by learning about their website visitors – and they should keep content up to date so they can generate more engagement and thus more revenue. Sylvia Jensen has more detailed advice:

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Tags digital marketing, digital transformation, innovation, innovation strategy, marketing strategy

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

Post author By Sally Hooton
Post date 23rd April 2018

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

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Tags AI, Artificial Intelligence, customer relationship management, data protection, digital marketing, digital transformation, Emarsys, GDPR, Google Cloud, legal and compliance, machine learning, MINT, PA Consulting, Persado, Pragmatic, weareCrank, White Hat Media

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

Post author By Philippa Donn
Post date 23rd April 2018

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

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Tags data privacy, data protection, GDPR, legal and compliance, MINT

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

Post author By Sarah Taylor
Post date 13th April 2018

email targeting, GDPR unsubscribes — When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

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Tags customer data, customer engagement, data collection, data privacy, data protection, data retention, data security, email deliverability, email marketing, GDPR, legal and compliance, marketing campaigns, personalisation

Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

Post author By David Fowler
Post date 6th April 2018

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Tags Big data, customer data, data collection, data consent, data privacy, data security, email marketing, GDPR, legal and compliance

Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

Post author By Rodric Bark
Post date 5th April 2018

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Tags data privacy, geo-location data, location marketing, mobile ads, mobile apps, mobile marketing

Africa Americas Asia-Pacific Australia Canada Europe Germany Global Insight Latin America MENA Philippines South Africa Strategy and Management UAE UK USA

What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR – new data protection regulation is coming . . . are you sure you’re ready?

Post author By Ivanka Menken
Post date 28th March 2018

Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.

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Tags GDPR, legal and compliance