People of all ages are starting to get smart about digital connectivity within the home and one researcher has forecast that uptake of smart home automation will be 11 times greater than it is now, with adoption figures skyrocketing.
We are in the midst of a tsunami of data but, thanks to analytics, all businesses are now able to hone ever-deeper insights from Big Data. Bernard Marr shows how this works, providing you have a clear strategy about the role of data in marketing, which is essential for businesses of all sizes to move forward and keep ahead of competitors.
Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.
Imagine making advertising appear magical to viewers. Imagine being able to hyper-scale ads – make them the size of skyscrapers. Important digital out-of-home technologies are developing; emerging tech trends marketers should be watching closely.
How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.
International laws differ slightly, but email marketers should be clear about their opt-out process and must enable a smooth unsubscribe route in order to stay on the right side of the law . . . and the customer.
The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.
Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.
Second-hand industrial equipment sales hold little glamour for marketers, but are big business around the world. This B2B marketing case study is a lesson in how a clear strategy, following six top tips, will help you get the best results from your campaigns.