Tag: Affiliate

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Americas Data Driven Channels Global Insight USA

Is Facebook the right platform for betting websites?

betting websites

Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.

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Data Driven Channels Europe Global Insight UK

Are 7 interactions optimal for driving maximum basket revenue for retailers?

comparing marketing predictions, ideal customer journey, maximum basket revenue Marketing strategy article

Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.

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