Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.
Behind the scenes technology is taking the consumer experience to a new level, says digital expert Steven van Belleghem, who believes we are now in a brave new world of artificial intelligence first.
Can artificial intelligence – AI – reveal patterns in data that would otherwise elude us? The ability to predict consumer choice has become more fundamental than ever to business success, with artificial intelligence now a buzzword in the world of marketing. But how do you best use AI to answer complex marketing questions and how can you apply it to gain the best possible insight?
The story of a passenger being dragged off an overbooked United Airlines flight hit the headlines and led to furious criticism. We take an in-depth look at the data driven marketing story behind those headlines and weigh up the potential long-term brand impact.
Social networks are constantly introducing new features – new avenues of communication – for brands to add to their social marketing strategy in order to engage with their followers. Learn how to unlock your Instagram Follower and Content data and grasp crucial insight through best use of this lesser-known analytics tool.
It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Do social media channels really impact on business growth? Oh yes, experts at the MINT Global conference in Amsterdam agreed last week – and if you’re not already engaged in ‘social listening’, start now.
Businesses need to ensure they have a clear understanding of their aims and objectives, their customers, the data they are collecting and the interactions customers have with their business. With all these elements in place, brands that operate in Singapore – the gateway to Asia – can begin to build truly effective data driven campaigns.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.