In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour? Using its own data looking into consumer behaviour, Exponential shows that marketers’ initial reaction in times of crisis – to pull an advert – is not necessarily the way forward.
Carefully target your marketing by using Facebook Custom Audience lists, says expert Lauren Ahluwalia. Here, she reveals her step-by-step guide to creating a successful Facebook marketing campaign.
Phase 1 was about information (internet availability) and Phase 2 mobile technology (social media). But Phase 3 of the digital evolution will have a faster adoption curve and a higher impact due to some fundamental differences, says Steven Van Belleghem, author of the award-winning book, ‘When Digital Becomes Human’.
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.
Multi-screen video consumption is on the rise, but habits vary widely among consumers. Hannu Verkasalo sheds some light on how this all works to give marketers a clearer picture of the online video consumer and how to invest in the right media mix for video advertising.
From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.
Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.
Study shows that customers believe live assistance is a necessity: the customer journey research reveals that channel choice and human interaction at key stages will seal the deal when it comes to developing loyalty or even averting defection.
Rapid growth of ‘athleisure’ as a fashion trend, not just a wellness sector, is showing no sign of abating, creating potential opportunities for brands to expand and grow athletic-wear and related products in international markets. But which regions are best to target? Research has prompted these four tips to help marketers with growing athleisure brands.
Not too far into the future, many of us will live in smart cities, where technology and data will combine – proving that data insight is a driving force for growth and innovation. This and more was explored at the recent Webit 2017 in Sofia. The GMA attended and here we sum up the fascinating data driven perspective from that event.