Tag: social media

Convert your mobile commerce into a revenue-generating magnet (infographic)

Post author By Sally Hooton
Post date 26th April 2017

The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.

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Tags millennials, mobile apps, mobile wallet, social media

Data Driven Channels Global Insight UK

Targeted video content ‘will be the cornerstone of all future marketing’

Post author By Sally Hooton
Post date 13th April 2017

Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.

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Tags ad-blocking, customer engagement, Facebook, Instagram, Snapchat, social media, YouTube

Americas Best practice Europe Global Strategy and Management USA

MINT Global: traditional direct marketing as a modern-day discipline – summit

Post author By Sally Hooton
Post date 10th April 2017

Is direct marketing a dinosaur or a viable and effective modern-day discipline able to measure well with later innovation – and what can today’s digital practitioners learn from those who still get results from traditional and classic methods of reaching their target market? Summit examines the roots of marketing best practice.

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Tags best practice, direct mail, direct marketing, DM, innovation, mobile, social media

Asia-Pacific Best practice China Europe Global Strategy and Management UK

Finding a local voice – marketing to Chinese consumers

Post author By Sally Hooton
Post date 10th April 2017

Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.

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Tags china, digital marketing, influencer marketing, millennials, mobile, online shopping, smartphones, social media, VR

Europe Global Insight Strategy and Management

Marketing and data innovation: Next Practice is Best Practice

Post author By Sally Hooton
Post date 4th April 2017

Innovation and Leadership. Two words that scare the living daylights out of you or two that inspire you to do great things. Which? Delegates at the MINT Global conference in Amsterdam today were finding out.

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Tags customer experience, data management, data protection, innovation, leadership, neuroscience, social media

Americas Best practice Data Driven Channels Email Europe UK USA

Email marketers – do you speak Millennial? Here’s 4 ways to target millennials successfully

Post author By Sally Hooton
Post date 31st March 2017

There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.

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Tags demographics, discounts, Gamification, marketing strategy, social media

Data Driven Channels Europe Insight UK

Life event marketing – and how a tiny baby influences parents online behaviour

Post author By Sally Hooton
Post date 29th March 2017

Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.

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Tags mobile apps, mobile marketing, social media

Data Innovation Europe Global Insight UK

Digital advertising and facing the realities of immersive marketing

Post author By Sally Hooton
Post date 22nd March 2017

Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.

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Tags augmented reality, brand dmanagement, customer engagement, marketing strategy, social media

Case Studies India Strategy and Management

Brand awareness campaign that made a connection with millions

Post author By Sally Hooton
Post date 14th March 2017

How Unilever reached the unreachable and delivered joy to ‘media dark‘ masses in rural India with a unique brand awareness campaign. It’s a marketing story that will touch your heart.

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Tags mobile, social media, viral marketing

Americas Asia-Pacific Data Driven Channels Eastern Europe Europe Global Insight Russia UK

How to rank your website around the world: bigcommerce international SEO

Post author By Sally Hooton
Post date 13th March 2017

Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.

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Tags Baidu, Google Search, Naver, social media, twitter, Yandex, YouTube