Imagine making advertising appear magical to viewers. Imagine being able to hyper-scale ads – make them the size of skyscrapers. Important digital out-of-home technologies are developing; emerging tech trends marketers should be watching closely.
How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.
International laws differ slightly, but email marketers should be clear about their opt-out process and must enable a smooth unsubscribe route in order to stay on the right side of the law . . . and the customer.
The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.
The story of a passenger being dragged off an overbooked United Airlines flight hit the headlines and led to furious criticism. We take an in-depth look at the data driven marketing story behind those headlines and weigh up the potential long-term brand impact.
Social networks are constantly introducing new features – new avenues of communication – for brands to add to their social marketing strategy in order to engage with their followers. Learn how to unlock your Instagram Follower and Content data and grasp crucial insight through best use of this lesser-known analytics tool.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Do social media channels really impact on business growth? Oh yes, experts at the MINT Global conference in Amsterdam agreed last week – and if you’re not already engaged in ‘social listening’, start now.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.