Keeping on top of the multitude of ways to connect shoppers with products they desire, and converting sales online, is keeping marketers and e-commerce chiefs busy. But so many baskets are abandoned – can behavioural science help unravel the mysteries? Check-out the nine key sales triggers.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.
There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.
What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.
Don’t underestimate the value of CRM: across the EMEA region, smaller businesses are realising its measurable benefits, driving growth. New research examining business processes and the customer journey has resulted in this infographic.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
Email research shows that marketing channel is thriving, but senders must be more relevant and provide more interesting content to meet consumer demands.
Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.
Every 5 seconds, the sound of thunder travels one mile. Every 5 seconds, the average person blinks. Every 5 seconds, 17 million emails are sent and 205,000 Facebook posts are posted. It‘s a busy planet – so how do marketers cut-through to make an impact? Find out here . . .