Around the world, the number of emails that are sent and received every day could top 246 billion in two years’ time, research shows. It’s a figure that is constantly growing as email is still considered the vital channel for most marketers. How do you maximise it? Here are trends to watch out for and ways to optimise your email messages:
How can brands share their messages across a large number of different publishers to increase the diversity, reach and effectiveness of their campaigns? Therein lies the potential of programmatic advertising and why automated marketing has grown exponentially in recent years, as brands leverage data analytics and programmatic processes to reach the right customers.
In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour? Using its own data looking into consumer behaviour, Exponential shows that marketers’ initial reaction in times of crisis – to pull an advert – is not necessarily the way forward.
Carefully target your marketing by using Facebook Custom Audience lists, says expert Lauren Ahluwalia. Here, she reveals her step-by-step guide to creating a successful Facebook marketing campaign.
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.
Multi-screen video consumption is on the rise, but habits vary widely among consumers. Hannu Verkasalo sheds some light on how this all works to give marketers a clearer picture of the online video consumer and how to invest in the right media mix for video advertising.
From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.
Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.
Study shows that customers believe live assistance is a necessity: the customer journey research reveals that channel choice and human interaction at key stages will seal the deal when it comes to developing loyalty or even averting defection.
Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.