Category: Data Driven Channels

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Email engagement: how to use ‘pre-suasion’ in your messages

email engagement

How do marketers ensure that their company stands out from competitors, particularly when the message is not considered traditionally glamorous, such as in B2B marketing? Social psychologist Robert Cialdini has said that effective persuasion doesn’t lie in the message itself, but in the key moment before that message is delivered. Here, Robert Belgrave discusses Cialdini’s email engagement tactics, exploring ‘pre-suasion’ in action.

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Data Driven Channels Email Europe Insight UK

It’s big, but it’s not clever – email overkill: retailers should stop the spam

email overkill

It’s official – poorly targeted and overly frequent digital communications from retailers are turning consumers off. Statistics show a staggering amount of people unsubscribe or simply ignore messages that are so often littering their inboxes, the recipients deciding they are email overkill . . . spam. What’s to be done?

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Best practice Data Driven Channels Email Europe Global UK

When email goes wrong: No 1 – Every Communication Matters

email targeting, GDPR unsubscribes
When email goes wrong – series

First in a new series of critical reviews, in which the GMA highlights email communications we come across while doing our jobs that could be so much better. Here’s a example of the ultimate in email un-personalisation!

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Data Driven Channels Global Insight

SEO copywriting: 10 tools to optimise content for search engines and readers

RANDOM, SEO copywriting

Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.

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Best practice Data Driven Channels Email Europe UK

Report highlights agency success with email marketing

agency email marketing

Adestra asked marketing agency executives about the role email plays and where the industry is heading. The findings reveal agency success with email marketing and strong ROI from email campaigns.

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Data Driven Channels Europe Insight UK

Think positive! Customer experience negativity is a myth

customer experience negativity

New research banishes the widely-held view that consumers are more prone to sharing negative experiences among their friends and family via word of mouth, and also on social media. In fact, customer experience negativity is less widespread than positivity! It seems customers really do share the love . . .

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Best practice Data Driven Channels Europe Global UK

Empathy, advocacy and social media: the importance of listening

Award-winning author Luan Wise continues her series on social media and how businesses can leverage it for optimal effect. Here, she says marketers should learn to stand in their customers’ shoes in order to truly understand their target market to successfully win advocates for their brands through social media: it’s the importance of listening.

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Data Driven Channels Global Insight UK

Triggering customer emotions: why a people-first approach will save your brand (infographic)

customer emotions

Today’s consumers want advertising formats that speak to them, that trigger customer emotions – they want to be involved, engaged, intrigued, entertained. So, all brands need to work out is what their customers want, when they want it and how they want it, for their adspend to have been completely justified. Simple, right?

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Data Driven Channels Global Insight Marketing Automation

How Amazon’s weather personalisation tool spotlights a hot trend in marketing

weather personalisation tool

Clever PR tactic or high-level marketing strategy? Does this new weather personalisation tool highlight how innovative data analytics and personalisation can elevate consumer engagement? Personalisation is among the year’s biggest trends and a shopper’s experience is becoming as important as product and price, says Michelle Huff. With the right technology, personalisation can be integrated into any marketing strategy quickly and effectively.

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Data Driven Channels Global Insight Mobile

Mobile search: data driven tips to optimise your marketing

mobile search

Increasingly, smartphone users act on impulse, using mobile search before calling or visiting a company or organisation – leverage these ‘micro-moments’ by ensuring your website is fully optimised and potential customers smoothly engaged. Here are 3 steps to make sure your data driven mobile marketing campaign is a success:

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