In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour? Using its own data looking into consumer behaviour, Exponential shows that marketers’ initial reaction in times of crisis – to pull an advert – is not necessarily the way forward.
Study shows that customers believe live assistance is a necessity: the customer journey research reveals that channel choice and human interaction at key stages will seal the deal when it comes to developing loyalty or even averting defection.
How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.
Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.
There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.
Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.