Author: Ray Rothrock

Ray A Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal’s corporate customers span the finance, utility, technology and retail sectors. Government clients include defence, intelligence and civilian agencies.
His book, ‘Digital Resilience: Is Your Company Ready for the Next Cyber Threat?’ is available for purchase on Amazon.

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Global Insight Strategy and Management

Cyber security and defending your data – how to promote your digital resilience

digital resilience cyber attack brand security

It might be a grim necessity and a tiresome back-office expense, but tackling cyber security by creating digital resilience should be viewed not as a cost, but as an investment, says Ray Rothrock. Don’t build a wall as defence against cyber attackers, he says – that can prevent growth. Build an army to display how well your brand is continuing to invest in security and can thus be trusted. Here’s how:

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