As email inboxes become increasingly congested, carefully targeted campaigns using direct mail can cut straight through to prospects. Industry pioneer, Nicolas Schwabach, makes the case for direct mail and provides tips on how to do it right and get results.
Copywriting great Drayton Bird recalls one of the finest talks on copywriting he’s ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it’s full of wit and wisdom which is just as relevant today – even if the mediums have evolved. Take away just one lesson and you’re sure to benefit.
Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
Herschell Gordon Lewis tells the story of how he transformed a technical product description into something rather more attractive. He really grabbed this one by the lion’s mane!
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird – the most direct of direct marketers – deconstructs an advert from an investment company. Why was it so bad? Drayton explains in gruesome detail.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.