Travel search engine KAYAK.co.uk has deployed the first ever UK commercial tram wrap on Manchester’s Metrolink, with the European Out Of Home (OOH) ad business Exterion Media. Planned and booked by Blue 449 and Kinetic, the campaign is running across Greater Manchester’s Metrolink network this month and into February, reaching key stops throughout the city centre and…
Consumers are becoming increasingly connected, meaning that browsing on the go has become the norm. When it comes to web optimisation, James Rosewell says the future of browsing is mobile.
Chess is a game of logic, which requires strategy just like any good marketing campaign. The player who co-ordinates all the pieces in the game not only needs to understand each piece and how they move, they also need to ensure they are all aligned on the chessboard and working together to play their part.
Dino Forte tells how international brands can benefit from setting up a single customer service centre to increase global sales.
A campaign that offers 97 Swedish people once-in-a-lifetime opportunities that will turn them into brand ambassadors for Estonia, has been designed to celebrate the wide variety of activities that the country has to offer.
We buy most of our groceries at the supermarket. Very few buy them online and those who do rarely use a smartphone. That changes in Portugal this week, where El Cortes Ingles launched a mobile grocery-shopping platform powered by Grability, a New York City-based tech company.
Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism. Adam Williams discusses use of Facebook as part of a DM campaign.
One small division of the marketing and advertising industry is defying the ongoing recession . . . in fact, you might say it is flushed with success.