Nicolas is founder of Curious Direct Marketing - an innovative B2B direct mail marketing company. Prior to becoming a DM pioneer, he was an international copywriter-designer, spanning the UK, Germany and Saudi Arabia.
Nicolas Schwabach and Magno Silva relay their experience of using machine learning methodologies to improve lead generation. In doing so, the ‘marketing mathematician’ and algorithm developer seek to demystify machine learning approaches in marketing.
As email inboxes become increasingly congested, carefully targeted campaigns using direct mail can cut straight through to prospects. Industry pioneer, Nicolas Schwabach, makes the case for direct mail and provides tips on how to do it right and get results.