Festive cheer might be hard to come by in the tourism industry this year. But some cities around the world are determined to make the most of a bad situation and celebrate Christmas responsibly – with the help of their industrious marketing departments.
To survive and thrive during this age of upheaval requires businesses to stay current and visible through a strong online presence.
Adam Benzecrit, Director at inflo.Ai, shares his insights on how to maximise the potential of online content, especially for smaller companies looking to grow their brand.
In a new series of blog posts, we examine how companies are utilising direct marketing around the globe. We pull out key techniques, good and bad practice, and highlight important lessons we could all learn.
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…
In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult.
We also cover Simon Blanchard’s talk on safeguarding new data solutions and Robert Bond’s analysis of privacy in a world of fast-evolving technology.
In the third part of this series, Andrew Seel, CEO, Qubist, examines how employee advocacy can successfully impact business performance. He also looks at how organisations can scale, track, measure and accurately report on the success of an employee advocacy programme for a long-term competitive advantage.
Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.
The giants of the fast moving consumers goods (FMCG) sector have faced a challenging few years. Kraft Heinz has been among those hitting the headlines for the wrong reasons. So, how will it meet the challenge of changing market dynamics? Matt Boffey explores its current predicament, and the three biggest digital opportunities which will be key to the organisation’s growth over the coming years.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.