It’s easy for marketers to lose sight of what really matters. Creative minds shoot off in all directions, while the plethora of platforms can distract as well as solve. The timeless wisdom of the late Herschell Gordon Lewis ensures you focus your energy where it matters most.
Drayton Bird recently read a guide to email marketing. He wasn’t impressed. In fact, he found it astonishingly bad. A dearth of examples, a torrent of vacuous claims and a scattering of irrelevant imagery. I’m sure you can do better!
Do you ‘optimise’ more than you’d like to think? Are you a regular ‘utiliser’? Then it’s time to kick the habit, says the late great Herschell Gordon Lewis.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.
Waffles may have a place at the breakfast table, but they have no place in your copy. Especially in the first paragraph! Drayton Bird offers childishly simple advice that we adults too often overlook.
Rosser Reeves was an advertising titan from a dim and distant past. The late great Herschell Gordon Lewis reveals the timeless lesson all direct marketers should learn from him. (Note: this article is an excerpt from our eBook featuring a collection of Herschell’s works.)
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.