With technology fast-evolving and consumer habits ever-changing, marketers must keep moving forward too. But are you keeping your thinking fresh? Here, we explore why the pressure to learn is also a huge opportunity.
Herschell Gordon Lewis was never a man to go easy on bad marketing. The late marketing great dissects some of the poorer examples of sales messaging and offers his thoughts on how to avoid the same mistakes.
Copywriting great Drayton Bird recalls one of the finest talks on copywriting he’s ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it’s full of wit and wisdom which is just as relevant today – even if the mediums have evolved. Take away just one lesson and you’re sure to benefit.
Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
Herschell Gordon Lewis tells the story of how he transformed a technical product description into something rather more attractive. He really grabbed this one by the lion’s mane!
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird – the most direct of direct marketers – deconstructs an advert from an investment company. Why was it so bad? Drayton explains in gruesome detail.
User experience (UX) is not just the domain of the design team. Creative marketers need to understand it too. Don’t worry, reading this article will help! In fact, the success of your work may depend on it…
Again we reach into the back catalogue of the late copywriting titan Herschell Gordon Lewis. This time he pulls apart the “expert” advice which fails to disguise its real agenda. Don’t make the same mistake!
Copywriting straight-talker Drayton Bird explores what it means to build a strong brand. Forget the usual piffle you hear, the idea is actually very simple. If only it was easy to implement!