Category: Best practice

How I met the real Mad Man – and the priceless lesson he taught me

Post author By Drayton Bird
Post date 3rd February 2021

Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?

This content is for Free membership members only.
Register

Already a member? Log in here

Tags advertising, copywriting, Drayton Bird

All content Best practice Content Marketing Global In the News Insight Legal & Compliance Next Practice

A new competitor for Google, the art of messing up and the best marketing books for 2021

Post author By Craig Hanna
Post date 19th January 2021

Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!

This content is for Free membership members only.
Register

Already a member? Log in here

Tags Big Tech, creativity, digital marketing, global marketing, Google, marketing, regulation

All content Best practice Case Studies Content Marketing Global Insight

Talk the talk: How to establish brand tone of voice across the business

Post author By Alex Goldstein
Post date 18th January 2021

Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags brand identity, branding, content marketing, copywriting, marketing

All content Best practice Case Studies Content Marketing Data Driven Channels Insight

How to blog your way through a crisis (the smart way)

Post author By Adam Benzecrit
Post date 15th December 2020

To survive and thrive during this age of upheaval requires businesses to stay current and visible through a strong online presence.

Adam Benzecrit, Director at inflo.Ai, shares his insights on how to maximise the potential of online content, especially for smaller companies looking to grow their brand.

This content is for Free membership members only.
Register

Already a member? Log in here

All content Best practice Case Studies

Direct Marketing Case Study: ‘The Think Tank’ moves beyond innovative

Post author By Mel Dixon
Post date 9th November 2020

In a new series of blog posts, we examine how companies are utilising direct marketing around the globe. We pull out key techniques, good and bad practice, and highlight important lessons we could all learn.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags case study, direct marketing, direct marketing case study, marketing

All content Best practice Data Management Data Strategy Insight Next Practice Strategy and Management

Get clean and stay clean! Why you need a data quality strategy

Post author By Mel Dixon
Post date 17th August 2020

Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data cleaning, data management, data quality, data strategy

All content Best practice Insight Next Practice Strategy and Management

5 ways that marketers will need to drive value in 2021

Post author By Mel Dixon
Post date 14th July 2020

Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…

This content is for Free membership members only.
Register

Already a member? Log in here

Tags COVID-19, future trends, marketing, marketing predictions, marketing trends

All content Best practice Case Studies Content Marketing Global Insight

What does it mean to provide helpful marketing in the age of COVID-19?

Post author By Mel Dixon
Post date 17th June 2020

There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…

This content is for Free membership members only.
Register

Already a member? Log in here

Tags consumer trust, COVID-19, customer engagement, marketing, marketing strategy, marketing trends

All content Best practice Content Marketing Data Driven Channels Insight

Is TikTok a viable option for businesses?

Post author By Ashley Lipman
Post date 25th May 2020

Social media platform TikTok has come to the fore as a means of bringing people together during these socially distant times. While the video sharing app might not be a suitable option for all businesses, content marketing specialist Ashley Lipman reveals the industries which are benefitting – and some of the best practice techniques they employ.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags advertising, content marketing, marketing, social media, TikTok

All content Best practice Case Studies Data Management Data Strategy Global Insight Strategy and Management

How to build a data strategy: a step-by-step guide

Post author By Mel Dixon
Post date 28th April 2020

In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data driven marketing, data management, data marketing, data strategy