Author: Matt West

Matt West joined Feefo as chief marketing officer in February 2016 and oversees the company’s multi-channel go-to-market strategy and customer-focused offerings. He is responsible for driving sales growth, marketing strategy, channel partnerships and consumer awareness, while expanding and building the brand.

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Best practice Data Driven Channels Europe Global UK

Rogue, fake or honest, genuine? Aiming to restore faith in the customer review

customer review

Consumers use reviews, reports and ratings to make informed and accurate purchase choices; retailers use them as customer feedback – to learn to understand their audience better. But can reviews be trusted or are they fakes? A new standard has been introduced, aiming to put trust back into the online customer review. Matt West tells how it will benefit the industry.

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