The Global Marketing Alliance

Tag: crowdfunding

Platform marketing: how to harness the power of networks & communities

Post author By Sally Hooton
Post date 18th July 2017

It’s a new kind of business model which can scale rapidly (Airbnb, Uber) by harnessing network effects: platform marketing . . . here’s how it works:

This content is for Free membership members only.
Register

Already a member? Log in here

Tags AirBNB, crowdfunding, Etsy, Eventbrite, Indiegogo, Kickstarter, networks and communities, platform marketing, pull marketing, push marketing, Snapchat, social media, Uber, WhatsApp

Data Innovation Global Insight

Test and polish your business start-up plan: 9 insider tips (infographic)

Post author By Sally Hooton
Post date 19th June 2017

Don’t take a risk – make sure your start-up plan is for a product or service that people will actually want to use and that is therefore viable. Infographic shows nine signposts to setting up and running a successful operation.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags crowdfunding, Facebook, innovation, mobile apps