Category: Data Innovation

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Big Data Data Innovation Global Next Practice

Analytics and targeting: why marketers vacuum up data

marketers vacuum up data

Recently, the possibility of selling data collected by a robot vacuum cleaner triggered a debate about legality and ethics. But why would marketers vacuum up data and how would they use information about a home’s square footage, furniture and other personal details to reach customers? Tim Scargill discusses the many ways marketers utilise data analytics to predict consumer behaviour, improve targeting and personalisation and determine the ROI of their marketing efforts.

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Big Data Data Innovation Global Insight

Deciphering big data: business analytics versus business intelligence

Big Data is making an enormous impact on business growth and productivity, with companies reporting that methods of data collection and analysis can fundamentally change the way they conduct their business. Here, the key benefits of big data analytics and business intelligence are examined in the framework of the modern, data driven approach to business (infographic).

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Data Innovation Global Insight

Test and polish your business start-up plan: 9 insider tips (infographic)

start-up plan

Don’t take a risk – make sure your start-up plan is for a product or service that people will actually want to use and that is therefore viable. Infographic shows nine signposts to setting up and running a successful operation.

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Artificial Intelligence Data Innovation Global Insight

Bigger, stronger, faster: Why the impact of Phase 3 of the digital evolution will be huge

AI and modern marketing , Phase 3 of the digital evolution

Phase 1 was about information (internet availability) and Phase 2 mobile technology (social media). But Phase 3 of the digital evolution will have a faster adoption curve and a higher impact due to some fundamental differences, says Steven Van Belleghem, author of the award-winning book, ‘When Digital Becomes Human’.

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Data Innovation Global Insight Internet of Things

Smart home automation: we’re switching on and getting smarter

smart home automation

People of all ages are starting to get smart about digital connectivity within the home and one researcher has forecast that uptake of smart home automation will be 11 times greater than it is now, with adoption figures skyrocketing.

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Data Innovation Global Insight

Agility, experimentation and culture change: what innovative start-ups teach brands

start-ups teach brands

Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?

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Artificial Intelligence Data Innovation Global Insight

‘Artificial intelligence first’: how invisible intelligence creates magical customer experiences

artificial intelligence first

Behind the scenes technology is taking the consumer experience to a new level, says digital expert Steven van Belleghem, who believes we are now in a brave new world of artificial intelligence first.

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Artificial Intelligence Data Innovation Global Next Practice

Artificial Intelligence: what part does AI play in predicting consumer choice?

AI predicting consumer choice, artificial intelligence growth

Can artificial intelligence – AI – reveal patterns in data that would otherwise elude us? The ability to predict consumer choice has become more fundamental than ever to business success, with artificial intelligence now a buzzword in the world of marketing. But how do you best use AI to answer complex marketing questions and how can you apply it to gain the best possible insight?

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Americas Asia-Pacific Case Studies Data Innovation Europe Global UK

Car buying online speeds up – fasten your seatbelts

car buying online

They haven’t (yet) perfected how to reproduce the aroma of new leather interiors, but there is no doubt that taking the car showroom experience onto the internet is growing in popularity. Car buying online, after stalling a few years ago, is now heading into top gear.

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Data Innovation Europe Global Insight UK

Digital advertising and facing the realities of immersive marketing

digital advertising

Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.

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